Lista de Referencias - Marketing Information Services

Libros
Dempey, K. (2009). The Accidental Library Marketer. Information Today: Medford, NJ.

Doucet, E. (2011). What They Don't Teach You in Library School. ALA: Chicago, IL.

Dowd, N. (2010) Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian. ALA: Chicago, IL.

Harris, A & Rice, S. (Ed.) (2008) Gaming in Academic Libraries: Collections, Marketing and Information Literacy. Chicago, Il.:Association of College and Research Libraries.

Matthews, B. (2009). Marketing today's academic library. ALA: Chicago, IL.

Potter, N. (2012) The Library Marketting Toolkit. Facet Publishing: London.

Revistas
Aggerbeck, V. (2012). Marketing Through the Ordinary… and the Extraordinary. AALL Spectrum, 16(9), 9-11

Chan, C.  (2012). Marketing the academic library with online social network advertising. Library Management,  33(8), 479 – 489.

Connell, R. S. (2009). Academic libraries, Facebook and MySpace, and student outreach: A survey of student opinion. Portal: Libraries and the Academy 9(1), 25-36.

Dennis, M. (2012). Outreach initiatives in academic libraries, 2009-2011.  Reference Services Review, 40(3), 368 – 383.

Dresselhaus, A., & Shrode, F. (2012). Mobile Technologies & Academics: Do Students Use Mobile Technologies in Their Academic Lives and are Librarians Ready to Meet this Challenge?. Information Technology & Libraries, 31(2), 82-101.

Estall, C. & Stephens, D. (2011). A Study of the Variables Influencing Academic Library Staff's Attitudes Toward Marketing. New Review Of Academic Librarianship, 17(2), 185-208.

Germano, M. (2010). Narrative-Based Library Marketing: Selling Your Library's Value During Tough Economic Times. The Bottom Line: Managing Library Finances, 23(1),5 - 17

Germano, M. & Stretch-Stephenson, S. (2011) Strategic Value Planning for Libraries. The Bottom Line: Managing Library Finances, 25(2), 71 - 88.

Glazer, H. (2012). "Likes" are lovely, but do they lead to more logins?. College & Research Libraries News, 73(1), 18-21.

Gupta, D. (2008) Bibliographical Literature on LIS Marketing: a Review. Annals of Library and Information Studies. 55 (Dec 2008), 308-316.

Gupta, D. & Jain, A. (2009) Marketing Library and Information Services: a Study of Periodical Literature. Annals of Library and Information Studies. 56 (Dec 2009), 217-226.

Kaur, A. & Rani, S. (2008) Marketing of Information Services and Products in University Libraries of Punjab and Chandigarh (India): An Attitudinal Assessment of Library Professionals. Library Management, 29(6), 515-537.

Kaur, K. (2009). Marketing the Academic Library on the Web. Library Management, 30(6), 454 – 468.

Kaushik, A. & Arora, J. (2012) Blogs on Marketing Library Services. Journal of Library & Information Technology, 32(2),186-192.

Mi, J. & Nesta, F. (2006) Marketing Library Services to the Net Generation. Library

Management, 27 (6), 411-422.
Potter, N. (2012) Marketing your Library. American Libraries, 43(11/12).

Robinson, C. (2012). Peter Drucker on marketing: application and implications for libraries. The Bottom Line: Managing Library Finances,  25(1), 4-12.

Xia, Z. (2009). Marketing Library Services Through Facebook Groups. Library Management, 30(6), 469 - 478.

Ziaei, S., & Nooshinfard, F. (2012). Evaluation of Central Libraries' Websites of Universities in Iran from a Marketing Viewpoint. Libri: International Journal Of Libraries & Information Services, 62(3), 276-290.

Blogs

Marketing Trends for Libraries (New Jersey State Library) - http://marketing.njstatelib.org/blog

The M-Word: Marketing Libraries - http://themwordblog.blogspot.com